Planters Peanuts
Stay Salty
Most fans who watch the big game pledge their allegiance to a team other than the two playing. They’re salty that they spent the whole season cheering, hoping, and praying that this might be the year, but unfortunately, as they say, “No good.”
We’re going to stir the pot all season and encourage fans to Stay Salty so that when the day comes, we can find out which fanbase is the saltiest of them all.
The Regular Season
Throughout the regular season, we’ll generate salt with responsive ads based on the most up-to-date news in the league.
We’ll encourage fans to vent their frustrations on social using hashtags that we’ll monitor and follow throughout the season.
Bengals @ Browns
One day after signing a record-setting $275M contract, Cincinnati Bengals QB Joe Burrow threw for a career-low 82 yards in a 24-3 loss to the Cleveland Browns.
Travis Kelce
Kansas City Chiefs TE Travis Kelce began dating pop star Taylor Swift earlier this season. Through week 16, he had fewer targets, total yards, and touchdowns than in any of his last 3 seasons.
In case you’ve never been…anywhere, Taylor Swift wrote a hit song back in 2014 titled “Blank Space.”
Falcons @ Titans
Tennessee Titans rookie QB Will Levis got his first start in the NFL on Halloween weekend after the starting QB was injured the week prior. He led the Titans to a win over the Atlanta Falcons, setting a record with three 30-plus-yard touchdown passes in his first NFL game.
Eagles @ Commanders
The Washington Commanders traded away DE Montez Sweat following a loss to the Philadelphia Eagles, which brought their record to 3-5.
Browns @ Rams
Cleveland Browns WR Elijah Moore caught a 50-yard pass near the sideline. The Rams challenged the catch. After review, the referee announced to the stadium that the pass was complete because Moore’s “butt cheek” hit in-bounds before his foot touched out-of-bounds.
The Browns lost anyway.
Russell Wilson
Russell Wilson, prospective Hall of Fame QB and self-titled “Mr. Unlimited,” was benched the last two games of the season.
The San Francisco 49ers got off to a hot start this season with 5 straight wins. That streak was broken in a loss to the Cleveland Browns.
In the lowest-scoring game this season, the Minnesota Vikings defeated the Las Vegas Raiders 3-0.
The New York Jets threw a classic “Hail Mary” pass as the clock hit 00:00. The Dolphins intercepted the ball and ran it back 99 yards for a touchdown.
Since the start of the season, several Saints players have been in trouble with the NFL and law enforcement for: the use of PEDs, DUI, Reckless Driving, and Aggravated Battery.
The Kansas City Chiefs executed a last-minute touchdown play that would have secured the win. It was called back because one receiver was blatantly offsides, and the Chiefs lost the game.
Former Patriots QB Tom Brady is widely regarded as the GOAT (Greatest of All Time). The Patriots have had a rough few seasons since his departure after 20 seasons and 6 Super Bowl wins.
A Minnesota Vikings player was quoted saying this as if his team had been outsmarting opposing teams. They lost their next two games.
A story came out that Seattle Seahawks player DK Metcalf had learned ASL to talk trash without being fined by the league. His team lost their next two games.
Ahead of week 3, the Chicago Bears had $100K of lawn maintenance equipment stolen from Soldier Field. A couple days later they lost to the Kansas City Chiefs 41-10 in KC.
The internet had a field day after learning New York Giants rookie QB Tommy DeVito still lives with his parents. We posted these ads when the Giants lost in Tommy’s first start.
The Salty Feed
Mr. Peanut joins social media to harvest the saltiest Tweets, Threads, and Instagram Stories and respond to salty fans all season.
He’ll take his personal favorites and display them publicly for the world to see.
Dr. Peanut - Unlicensed Therapist
Dr. Peanut takes calls from disgruntled fans and makes sure that when they hang up they’re saltier than when they called in. Even his guest hosts aren’t safe from antagonism.
Saltiest Analyst of the Week
We’re partnering with Skip Bayless’s Undisputed to bring our Saltiest Analyst of the Week award to their show. Decided on a weekly vote, whichever host had the saltiest take that week will proudly display the trophy on their desk.
Because you can’t spell “analyst” without “salty.”
The Salty Fan Cam
Planters will sponsor the Salty Fan Cam at football stadiums across the country to capture the salty emotions of fans and display them on the Jumbotron for the whole stadium to see.
Tearful Reserve Peanuts
There is no game in all of sports that produces more tears than the Super Bowl. Tears of the Super Bowl losers will be harvested after the loss and used to salt a large batch of these season-ending peanuts. The Tearful Reserve Super Bowl Batch will be made available in every city that has any reason to hate the losing team.
The Salty Bowl
When the big game comes around, 30 teams’ seasons will have come to a soul-crushing end.
Before kick-off, we’ll launch a social media blitz encouraging fans to Tweet, post, comment, and share whatever they’re salty about. The game, their team, the season, the whole league for goodness sake. They’ll include a hashtag to indicate which football city they represent. i.e. #ChiSalty, #DenSalty, #SeaSalty, and keep the salt coming!
Throughout the game we’ll monitor these hashtags, tracking the saltiness in every city on our Salty Meter.
After the game, we’ll analyze the results and announce the winning city of The Salty Bowl.
They’ll receive the Planters Saltiest City in Football Trophy.
And Planters will sponsor the Saltiest Tailgate in the world at the start of the following season to get them off to a salty start.
Because a salty attitude isn’t just a result of unfortunate circumstances….
It can also serve as a fuel toward victory!