Planters Peanuts
Stay Salty
In football, every fan base will witness something to be salty about, while the rest will gladly laugh at their expense. And most of those fans spend a lot of time online. So we executed a social-digital campaign that delivered timely posts and ads right in-feed, alongside the misfortunes they called out.
Browns @ Rams
After reviewing a challenged play, the referee announced to the stadium that the pass was complete because the receiver's “butt cheek” hit in-bounds before his foot touched out-of-bounds.
The Browns lost anyway.
The New York Jets threw an iconic “Hail Mary” pass as the clock hit 00:00. The Dolphins intercepted the ball and ran it back 99 yards for a touchdown.
In the lowest-scoring game this season, the Minnesota Vikings defeated the Las Vegas Raiders 3-0.
The Patriots had a rough few seasons since Tom Brady (AKA The Goat) departed the team after 20 seasons and 6 Super Bowl titles.
A Minnesota Vikings player was quoted saying this as if his team had been outsmarting opposing teams. They lost their next two games.
A story came out that Seattle Seahawks player DK Metcalf had learned ASL to talk trash without being fined by the league. His team lost their next two games.
The Kansas City Chiefs executed a last-minute touchdown play that would have secured the win. It was called back because one receiver was blatantly offsides, and the Chiefs lost the game.
The internet had a field day after learning New York Giants rookie QB Tommy DeVito still lives with his parents. We posted these ads when the Giants lost in Tommy’s first start.
THE TEAM