Cold Stone Creamery
Brutally Crafted
Ice cream is always shown to be loving and sweet, but Cold Stone Creamery ain’t that kind of ice cream parlor.
Cold Stone Creamery is where ice cream takes a beating; where ingredients are smashed, toppings are crushed, and cravings are clobbered.
Cold Stone’s Creations are Brutally Crafted, and that makes them all the sweeter.
Stone Cold Sweet Awesome
Cold Stone Creamery hires a new spokesperson known for his brutal aggression and no-craps-given mentality: Stone Cold Steve Austin
Just hear him out…
Stone Cold Sweet Awesome
The Menu
We’ll even design a few creations for a special Stone Cold menu and have the legend himself show how they’re made on social.
Brutally Crafted Revamp
Cold Stone Creamery is revamping their new image with Brutally Crafted uniforms and merch.
Brutal on Bongos
Bongos are like ice cream; they sound sweet, and they’re meant to be beat. We released limited-edition Brutally Crafted Bongos that were built to take a beating. Available at select Cold Stone Creamery locations and online at BrutalBongos.com.
Punchable, Beatable, Snugglable!
Cold Stone Creamery will partner with Jellycat to make plush toys that are sweet and beatable, just like our ice cream. They will be modeled after Cold Stone’s most popular creations.
Disorderly Delights
(A Mario Party Minigame)
Since Cold Stone Creamery is known for whomping ice cream, we’ll partner with Nintendo’s Mario Party to put their beloved Whomp characters to good use.
Players will work together to Brutally Craft Cold Stone creations by “Whomping” them and delivering them to the counters.
The more you whomp a creation, the more points it’s worth!
Cold Stone x Peacock Olympic Coverage
Cold Stone is partnering with Peacock to deliver Brutally Crafted coverage of Curling in the 2026 Winter Olympic Games.
This typically tame sport will be covered like no other: Brutally Crafted replays with sound effects to boot, analysis of hopes and dreams being smashed, and only the merciless securing the sweet taste of victory.